Case study
(01/09)Fresh Hotel Athens
Sector
Hospitality, Design Hotels member
Since
November 2023, ongoing
Services
Social, content, paid media, email, website
Markets
8 countries
The brief
A Design Hotels property in central Athens, run as one system. Content, paid media and the website all pull toward direct bookings.
178,000
Website visits
44%
Engagement rate
~3.26%
Converted to bookings and calls
32%
Average email open rate
700+
Pieces of content
November 2023700+ pieces of content, one square eachToday
Target markets
United Kingdom, United States, Italy, France, Germany, Netherlands, Israel, Austria
The site, live
freshhotel.gr ↗freshhotel.gr
The work.(10)
What we did
(001)Social & contentA clear editorial rhythm across five platforms, with on-site photo and video when needed.
(002)Paid mediaMeta and Google, optimised for bookings and calls.
(003)EmailEditorial newsletters and booking campaigns all year round.
(004)WebsiteContinuous support and optimisation so traffic converts.
Next case(02/09)
NOBACCO
Case study
(01/09)Fresh Hotel Athens
Sector
Hospitality, Design Hotels member
Since
November 2023, ongoing
Services
Social, content, paid media, email, website
Markets
8 countries
The brief
A Design Hotels property in central Athens, run as one system. Content, paid media and the website all pull toward direct bookings.
178,000
Website visits
44%
Engagement rate
~3.26%
Converted to bookings and calls
32%
Average email open rate
700+
Pieces of content
November 2023700+ pieces of content, one square eachToday
Target markets
United Kingdom, United States, Italy, France, Germany, Netherlands, Israel, Austria
The site, live
freshhotel.gr ↗freshhotel.gr
The work.(10)
What we did
(001)Social & contentA clear editorial rhythm across five platforms, with on-site photo and video when needed.
(002)Paid mediaMeta and Google, optimised for bookings and calls.
(003)EmailEditorial newsletters and booking campaigns all year round.
(004)WebsiteContinuous support and optimisation so traffic converts.
Next case(02/09)
NOBACCO
Case study
(01/09)Fresh Hotel Athens
Sector
Hospitality, Design Hotels member
Since
November 2023, ongoing
Services
Social, content, paid media, email, website
Markets
8 countries
The brief
A Design Hotels property in central Athens, run as one system. Content, paid media and the website all pull toward direct bookings.
178,000
Website visits
44%
Engagement rate
~3.26%
Converted to bookings and calls
32%
Average email open rate
700+
Pieces of content
November 2023700+ pieces of content, one square eachToday
Target markets
United Kingdom, United States, Italy, France, Germany, Netherlands, Israel, Austria
The site, live
freshhotel.gr ↗freshhotel.gr
The work.(10)
What we did
(001)Social & contentA clear editorial rhythm across five platforms, with on-site photo and video when needed.
(002)Paid mediaMeta and Google, optimised for bookings and calls.
(003)EmailEditorial newsletters and booking campaigns all year round.
(004)WebsiteContinuous support and optimisation so traffic converts.
Next case(02/09)
NOBACCO
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