Fresh Hotel

The Brief

Fresh Hotel is a Design Hotels member in central Athens, known for its contemporary identity and cultural positioning. Our role was to bring structure to its digital ecosystem. Content, paid media, and booking infrastructure needed to operate as one cohesive system. We aligned brand narrative with performance strategy, redefined the role of each channel, and optimized the website around measurable booking objectives. The result was steady growth in visibility, engagement, and direct booking contribution, supported by clear data and long term strategic direction.

Year

2023 - today

Industry

Hospitality

Scope of work

Social Media

Content Creation

Paid Advertising

Email Marketing

Social Media

Instagram, Facebook, Linkedin, TikTok, Pinterest

We produce curated content engineered to communicate the brand story and drive measurable engagement.

Email Marketing

Editorials Newsletters, Direct Bookings

From editorial newsletters to conversion focused campaigns, email became a structured channel supporting both brand narrative and direct bookings.

Campaign

Valentine's Day

The campaign was built around strong visual direction and clear booking intent. Social content, paid media, and messaging worked together to drive both engagement and reservations.

From editorial newsletters to conversion focused campaigns, email became a structured channel supporting both brand narrative and direct bookings.

The Project

Our scope covered the full restructuring of Fresh Hotel’s digital ecosystem. Creative direction, social strategy, paid media, website optimization and email marketing were aligned under one clear performance framework focused on measurable booking contribution.