Fresh Hotel
Fresh Hotel
The Brief
Fresh Hotel is a Design Hotels member in central Athens, known for its contemporary identity and cultural positioning. Our role was to bring structure to its digital ecosystem. Content, paid media, and booking infrastructure needed to operate as one cohesive system. We aligned brand narrative with performance strategy, redefined the role of each channel, and optimized the website around measurable booking objectives. The result was steady growth in visibility, engagement, and direct booking contribution, supported by clear data and long term strategic direction.ion.
Year
2023 - today
Industry
Hospitality
Scope of work
/
Social Media
/
Content Creation
/
Paid Advertising
/
Email Marketing
The Brief
Fresh Hotel is a Design Hotels member in central Athens, known for its contemporary identity and cultural positioning. Our role was to bring structure to its digital ecosystem. Content, paid media, and booking infrastructure needed to operate as one cohesive system. We aligned brand narrative with performance strategy, redefined the role of each channel, and optimized the website around measurable booking objectives. The result was steady growth in visibility, engagement, and direct booking contribution, supported by clear data and long term strategic direction.ion.
Year
2023 - today
Industry
Hospitality
Scope of work
/
Social Media
/
Content Creation
/
Paid Advertising
/
Email Marketing
Social Media
Social Media
Instagram, Facebook, Linkedin, TikTok, Pinterest
We produce curated content engineered to communicate the brand story and drive measurable engagement.
Email Marketing
Editorials Newsletters, Direct Bookings
From editorial newsletters to conversion focused campaigns, email became a structured channel supporting both brand narrative and direct bookings.
Campaign
Valentine's Day
The campaign was built around strong visual direction and clear booking intent. Social content, paid media, and messaging worked together to drive both engagement and reservations.
From editorial newsletters to conversion focused campaigns, email became a structured channel supporting both brand narrative and direct bookings.
The Project
The Project
Our scope covered the full restructuring of Fresh Hotel’s digital ecosystem. Creative direction, social strategy, paid media, website optimization and email marketing were aligned under one clear performance framework focused on measurable booking contribution.
© 2026 THECOMMERCE® Digital Agency
Let’s talk.
Tell us what you’re building.
We’ll define the architecture.
Senior involvement from day one.
Clear next steps.
© 2026 THECOMMERCE® Digital Agency
Tell us what you’re building.
We’ll define the architecture.
Let’s talk.
Senior involvement from day one.
Clear next steps.
© 2026 THECOMMERCE® Digital Agency
Tell us what you’re building.
We’ll define the architecture.
Let’s talk.
Senior involvement from day one.
Clear next steps.