Nobacco

The Brief

NOBACCO is a leading Greek company in electronic cigarettes and vaping products, founded in 2008 and recognized for its range of certified devices, liquids, and accessories across a nationwide network of stores and retail partners. The goal was to evolve the brand’s digital presence so it better reflected its market leadership and supported clearer communication of product value, customer journeys, and wholesale engagement.

Year

2024 - today

Industry

Vaping Products

Scope of work

Social Media

Content Creation

Social Media

LinkedIn, Instagram, Facebook, TikTok

NOBACCO’s social strategy aligned each platform with specific audience goals. LinkedIn strengthened industry credibility and partner engagement. Instagram showcased product visuals and store experiences. Facebook brought product updates and service information to a broad audience. TikTok delivered quick, trend-friendly content to boost brand recall and product interest.

Email Marketing

Automations, Newsletters

Email campaigns were structured to keep customers updated on new arrivals and popular eliquids, reinforcing brand trust and supporting repeat engagement with both retail locations and the online shop.

Campaign

30DaysChallenge

This included a custom campaign logo, creative assets, newsletters and daily posts with motivational and educational messaging. Content encouraged healthier decision-making and spotlighted certified vaping devices and e-liquids as alternatives to smoking, strengthening engagement across social channels.

The Outcome

By structuring communication across social media and email under a unified direction, NOBACCO strengthened brand coherence and improved the clarity of its alternative product messaging across channels.