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NOBACCO
Project
(03/07)

NOBACCO

Industry
Vaping retail, since 2008
Services
Social, content, email
Since
November 2024
The brief

A nationwide vaping retailer with strict content rules, and a feed that still feels alive.

NOBACCO, photo 1
NOBACCO, photo 2
(01)

Social media.

Product, flavour and culture, inside the rules. LinkedIn for partners, Instagram for product, TikTok for reach.

08 pieces
(02)

Email marketing.

Welcome and win-back flows, plus newsletters for new flavours and launches.

06 pieces
(03)

30 Days Challenge.

A campaign of its own: identity, daily posts and newsletters for 30 days without smoking.

08 pieces
The numbers
Case study
70.48%
Engagement rate, with zero paid ads
Read the case study
The outcome

One direction across social and email, and a clearer story for alternative products.

NOBACCO
Project
(03/07)
NOBACCO
Industry
Vaping retail, since 2008
Services
Social, content, email
Since
November 2024
The brief

A nationwide vaping retailer with strict content rules, and a feed that still feels alive.

NOBACCO, photo 1
NOBACCO, photo 2
(01)
Social media.

Product, flavour and culture, inside the rules. LinkedIn for partners, Instagram for product, TikTok for reach.

08 pieces
(02)
Email marketing.

Welcome and win-back flows, plus newsletters for new flavours and launches.

06 pieces
(03)
30 Days Challenge.

A campaign of its own: identity, daily posts and newsletters for 30 days without smoking.

08 pieces
The numbers
Case study
70.48%
Engagement rate, with zero paid ads
Read the case study
The outcome

One direction across social and email, and a clearer story for alternative products.

NOBACCO
Project
(03/07)
NOBACCO
Industry
Vaping retail, since 2008
Services
Social, content, email
Since
November 2024
The brief

A nationwide vaping retailer with strict content rules, and a feed that still feels alive.

NOBACCO, photo 1
NOBACCO, photo 2
(01)
Social media.

Product, flavour and culture, inside the rules. LinkedIn for partners, Instagram for product, TikTok for reach.

08 pieces
(02)
Email marketing.

Welcome and win-back flows, plus newsletters for new flavours and launches.

06 pieces
(03)
30 Days Challenge.

A campaign of its own: identity, daily posts and newsletters for 30 days without smoking.

08 pieces
The numbers
Case study
70.48%
Engagement rate, with zero paid ads
Read the case study
The outcome

One direction across social and email, and a clearer story for alternative products.

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