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Classico
Project
(02/07)

Classico

Industry
Fashion and footwear e-commerce
Services
Email, paid social, Google Ads, content
The brief

Decades of retail, a strong online store, and campaigns that dress every season.

Classico, photo 1
Classico, photo 2
(01)

Email marketing.

Seasonal collections, new arrivals and signature styles, sent as curated edits.

06 pieces
(02)

Paid social.

Key visuals and stories that follow the season: arrivals, edits and sales.

13 pieces
(03)

The season grid.

Product first posts that keep the store visible between campaigns.

08 pieces
The outcome

Creative and performance now move together, season after season.

Classico
Project
(02/07)
Classico
Industry
Fashion and footwear e-commerce
Services
Email, paid social, Google Ads, content
The brief

Decades of retail, a strong online store, and campaigns that dress every season.

Classico, photo 1
Classico, photo 2
(01)
Email marketing.

Seasonal collections, new arrivals and signature styles, sent as curated edits.

06 pieces
(02)
Paid social.

Key visuals and stories that follow the season: arrivals, edits and sales.

13 pieces
(03)
The season grid.

Product first posts that keep the store visible between campaigns.

08 pieces
The outcome

Creative and performance now move together, season after season.

Classico
Project
(02/07)
Classico
Industry
Fashion and footwear e-commerce
Services
Email, paid social, Google Ads, content
The brief

Decades of retail, a strong online store, and campaigns that dress every season.

Classico, photo 1
Classico, photo 2
(01)
Email marketing.

Seasonal collections, new arrivals and signature styles, sent as curated edits.

06 pieces
(02)
Paid social.

Key visuals and stories that follow the season: arrivals, edits and sales.

13 pieces
(03)
The season grid.

Product first posts that keep the store visible between campaigns.

08 pieces
The outcome

Creative and performance now move together, season after season.

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