Rinol Hellas
Case study
(04/04)

Rinol Hellas

Sector
Industrial flooring, since 1978
Scope
Website and social content
Stack
Squarespace 7.1, custom code
Languages
Greek, English
The brief

Floors that carry aircraft and forklifts, specified by engineers. We built a site that reads like a technical data sheet: by sector, by system, in two languages.

How we built it

Built like a floor. In layers.

  1. (05)
    Top seal Search & AI

    Structured data, hand-written meta and a context page for AI assistants.

  2. (04)
    Body coat Components

    Sector switcher, data sheets, load chart, client wall. Plain JavaScript, no libraries.

  3. (03)
    Base coat Design tokens

    Ink, Rinol orange and steel blue, shared by every component.

  4. (02)
    Primer Structure

    48 pages: 22 systems, 16 projects, 7 sectors in one switcher.

  5. (01)
    Substrate Platform

    Squarespace 7.1, extended with custom code on every page.

Under the hood

The spec sheet.

48
Pages
22
System data sheets, one template
0
Third-party JavaScript libraries
100
Lighthouse SEO score
Platform
Squarespace 7.1 with custom code blocks per page
Code
Vanilla JavaScript, CSS custom properties, IntersectionObserver
Interaction
7 ARIA tabs on desktop, a snap-scroll strip on phone
System data
Thickness, heat resistance, layers and DIN / ASTM norms on all 22 systems
Structured data
WebSite, Organization, HomeAndConstructionBusiness, FAQPage
Languages
Greek and English
AI readiness
A context page describing services, sectors and systems for language models
Stability
0.000 layout shift on load, Lighthouse accessibility 92

Seven sectors.
One floor for each.

The sector switcher we built
Industry flooringAviation flooringFMCG flooringHealth flooringLogistics flooringParking flooringArchitecture flooring
Floors for extreme mechanical stress01/07
The site, live
rinol.gr ↗
rinol.gr
Rinol Hellas website on desktop
Rinol Hellas website on mobile

The build.(08)

The feed.(15)

134 posts since July 2025 on Instagram, Facebook and LinkedIn, in Greek and English.
What we did
(001)Information architecture48 pages mapped to how buyers search: by sector, by system, by project.
(002)Design systemOne set of tokens on every page: ink, Rinol orange and steel blue.
(003)DevelopmentCustom components in plain JavaScript, no third-party libraries. Sector switcher, data sheets, load chart, client wall.
(004)Search & AIHand-written titles for all 22 systems, structured data on every page and a context page written for AI assistants.
(005)Social content134 posts since July 2025: projects, systems and floor facts, in Greek and English.
Rinol Hellas
Case study
(04/04)

Rinol Hellas

Sector
Industrial flooring, since 1978
Scope
Website and social content
Stack
Squarespace 7.1, custom code
Languages
Greek, English
The brief

Floors that carry aircraft and forklifts, specified by engineers. We built a site that reads like a technical data sheet: by sector, by system, in two languages.

How we built it

Built like a floor. In layers.

  1. (05)
    Top seal Search & AI

    Structured data, hand-written meta and a context page for AI assistants.

  2. (04)
    Body coat Components

    Sector switcher, data sheets, load chart, client wall. Plain JavaScript, no libraries.

  3. (03)
    Base coat Design tokens

    Ink, Rinol orange and steel blue, shared by every component.

  4. (02)
    Primer Structure

    48 pages: 22 systems, 16 projects, 7 sectors in one switcher.

  5. (01)
    Substrate Platform

    Squarespace 7.1, extended with custom code on every page.

Under the hood

The spec sheet.

48
Pages
22
System data sheets, one template
0
Third-party JavaScript libraries
100
Lighthouse SEO score
Platform
Squarespace 7.1 with custom code blocks per page
Code
Vanilla JavaScript, CSS custom properties, IntersectionObserver
Interaction
7 ARIA tabs on desktop, a snap-scroll strip on phone
System data
Thickness, heat resistance, layers and DIN / ASTM norms on all 22 systems
Structured data
WebSite, Organization, HomeAndConstructionBusiness, FAQPage
Languages
Greek and English
AI readiness
A context page describing services, sectors and systems for language models
Stability
0.000 layout shift on load, Lighthouse accessibility 92

Seven sectors.
One floor for each.

The sector switcher we built
Industry flooringAviation flooringFMCG flooringHealth flooringLogistics flooringParking flooringArchitecture flooring
Floors for extreme mechanical stress01/07
The site, live
rinol.gr ↗
rinol.gr
Rinol Hellas website on desktop
Rinol Hellas website on mobile

The build.(08)

The feed.(15)

134 posts since July 2025 on Instagram, Facebook and LinkedIn, in Greek and English.
What we did
(001)Information architecture48 pages mapped to how buyers search: by sector, by system, by project.
(002)Design systemOne set of tokens on every page: ink, Rinol orange and steel blue.
(003)DevelopmentCustom components in plain JavaScript, no third-party libraries. Sector switcher, data sheets, load chart, client wall.
(004)Search & AIHand-written titles for all 22 systems, structured data on every page and a context page written for AI assistants.
(005)Social content134 posts since July 2025: projects, systems and floor facts, in Greek and English.
Rinol Hellas
Case study
(04/04)

Rinol Hellas

Sector
Industrial flooring, since 1978
Scope
Website and social content
Stack
Squarespace 7.1, custom code
Languages
Greek, English
The brief

Floors that carry aircraft and forklifts, specified by engineers. We built a site that reads like a technical data sheet: by sector, by system, in two languages.

How we built it

Built like a floor. In layers.

  1. (05)
    Top seal Search & AI

    Structured data, hand-written meta and a context page for AI assistants.

  2. (04)
    Body coat Components

    Sector switcher, data sheets, load chart, client wall. Plain JavaScript, no libraries.

  3. (03)
    Base coat Design tokens

    Ink, Rinol orange and steel blue, shared by every component.

  4. (02)
    Primer Structure

    48 pages: 22 systems, 16 projects, 7 sectors in one switcher.

  5. (01)
    Substrate Platform

    Squarespace 7.1, extended with custom code on every page.

Under the hood

The spec sheet.

48
Pages
22
System data sheets, one template
0
Third-party JavaScript libraries
100
Lighthouse SEO score
Platform
Squarespace 7.1 with custom code blocks per page
Code
Vanilla JavaScript, CSS custom properties, IntersectionObserver
Interaction
7 ARIA tabs on desktop, a snap-scroll strip on phone
System data
Thickness, heat resistance, layers and DIN / ASTM norms on all 22 systems
Structured data
WebSite, Organization, HomeAndConstructionBusiness, FAQPage
Languages
Greek and English
AI readiness
A context page describing services, sectors and systems for language models
Stability
0.000 layout shift on load, Lighthouse accessibility 92

Seven sectors.
One floor for each.

The sector switcher we built
Industry flooringAviation flooringFMCG flooringHealth flooringLogistics flooringParking flooringArchitecture flooring
Floors for extreme mechanical stress01/07
The site, live
rinol.gr ↗
rinol.gr
Rinol Hellas website on desktop
Rinol Hellas website on mobile

The build.(08)

The feed.(15)

134 posts since July 2025 on Instagram, Facebook and LinkedIn, in Greek and English.
What we did
(001)Information architecture48 pages mapped to how buyers search: by sector, by system, by project.
(002)Design systemOne set of tokens on every page: ink, Rinol orange and steel blue.
(003)DevelopmentCustom components in plain JavaScript, no third-party libraries. Sector switcher, data sheets, load chart, client wall.
(004)Search & AIHand-written titles for all 22 systems, structured data on every page and a context page written for AI assistants.
(005)Social content134 posts since July 2025: projects, systems and floor facts, in Greek and English.

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Senior involvement from day one.

What you get

Clear next steps, in writing.

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