Case study
(03/07)BPN Rentals
Sector
Car and moto rentals, Athens
Since
July 2024, ongoing
Services
Website, SEO, Meta, Google and programmatic ads
Goal
Bookings, not just traffic
The brief
Cars and scooters in a busy, high-intent rental market. The goal was never more traffic. It was traffic that books.
2,315
Key conversion events
~27%Google Ads
~22%Meta Ads
~51%Every other channel
435K
Ad impressions
€0.22
Average cost per click
8.7%
Organic click-through rate
2,640
Organic clicks
The site, live
bpnrentals.com ↗bpnrentals.com
The work.(08)
What we did
(001)WebsiteRedesigned for clarity, speed and a shorter booking flow.
(002)SEOOrganic visibility for high-intent rental searches.
(003)Paid mediaMeta, Google and programmatic, optimised on conversion signals, not clicks.
(004)ReportingCalls, forms and bookings, reported every month.
Next case(04/07)
Skulmeits
Case study
(03/07)BPN Rentals
Sector
Car and moto rentals, Athens
Since
July 2024, ongoing
Services
Website, SEO, Meta, Google and programmatic ads
Goal
Bookings, not just traffic
The brief
Cars and scooters in a busy, high-intent rental market. The goal was never more traffic. It was traffic that books.
2,315
Key conversion events
~27%Google Ads
~22%Meta Ads
~51%Every other channel
435K
Ad impressions
€0.22
Average cost per click
8.7%
Organic click-through rate
2,640
Organic clicks
The site, live
bpnrentals.com ↗bpnrentals.com
The work.(08)
What we did
(001)WebsiteRedesigned for clarity, speed and a shorter booking flow.
(002)SEOOrganic visibility for high-intent rental searches.
(003)Paid mediaMeta, Google and programmatic, optimised on conversion signals, not clicks.
(004)ReportingCalls, forms and bookings, reported every month.
Next case(04/07)
Skulmeits
Case study
(03/07)BPN Rentals
Sector
Car and moto rentals, Athens
Since
July 2024, ongoing
Services
Website, SEO, Meta, Google and programmatic ads
Goal
Bookings, not just traffic
The brief
Cars and scooters in a busy, high-intent rental market. The goal was never more traffic. It was traffic that books.
2,315
Key conversion events
~27%Google Ads
~22%Meta Ads
~51%Every other channel
435K
Ad impressions
€0.22
Average cost per click
8.7%
Organic click-through rate
2,640
Organic clicks
The site, live
bpnrentals.com ↗bpnrentals.com
The work.(08)
What we did
(001)WebsiteRedesigned for clarity, speed and a shorter booking flow.
(002)SEOOrganic visibility for high-intent rental searches.
(003)Paid mediaMeta, Google and programmatic, optimised on conversion signals, not clicks.
(004)ReportingCalls, forms and bookings, reported every month.
Next case(04/07)
Skulmeits
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