Case study
(08/09)Alexopoulos Bros
Sector
Fine jewellery and watches, since 1960
Boutique
Panepistimiou 38, Athens
Stack
WooCommerce, our own theme
Live
October 2026
The brief
A jewellery house on Panepistimiou since 1960 had outgrown a heavy page builder. We wrote a light theme of our own, so the pieces do the talking.
The site, live
alexopoulosbros.gr ↗alexopoulosbros.gr
The house.(08)
What we did
(001)Own themeA light WooCommerce theme in place of Divi: no page builder, self-hosted fonts and a homepage almost half the weight.
(002)ListingsThree pieces a row, watches on black, a second photo on hover and pages that fade into each other.
(003)EnquiriesAn enquiry button on every piece without a price, with the form already filled in.
(004)AppointmentsA booking form for wedding rings, crosses and bespoke pieces, from the boutique’s real opening hours.
(005)TrackingGA4, Google Ads, Meta and Merchant Center fixed, with a cookie banner and Consent Mode v2.
Next case(09/09)
Chez Art
Case study
(08/09)Alexopoulos Bros
Sector
Fine jewellery and watches, since 1960
Boutique
Panepistimiou 38, Athens
Stack
WooCommerce, our own theme
Live
October 2026
The brief
A jewellery house on Panepistimiou since 1960 had outgrown a heavy page builder. We wrote a light theme of our own, so the pieces do the talking.
The site, live
alexopoulosbros.gr ↗alexopoulosbros.gr
The house.(08)
What we did
(001)Own themeA light WooCommerce theme in place of Divi: no page builder, self-hosted fonts and a homepage almost half the weight.
(002)ListingsThree pieces a row, watches on black, a second photo on hover and pages that fade into each other.
(003)EnquiriesAn enquiry button on every piece without a price, with the form already filled in.
(004)AppointmentsA booking form for wedding rings, crosses and bespoke pieces, from the boutique’s real opening hours.
(005)TrackingGA4, Google Ads, Meta and Merchant Center fixed, with a cookie banner and Consent Mode v2.
Next case(09/09)
Chez Art
Case study
(08/09)Alexopoulos Bros
Sector
Fine jewellery and watches, since 1960
Boutique
Panepistimiou 38, Athens
Stack
WooCommerce, our own theme
Live
October 2026
The brief
A jewellery house on Panepistimiou since 1960 had outgrown a heavy page builder. We wrote a light theme of our own, so the pieces do the talking.
The site, live
alexopoulosbros.gr ↗alexopoulosbros.gr
The house.(08)
What we did
(001)Own themeA light WooCommerce theme in place of Divi: no page builder, self-hosted fonts and a homepage almost half the weight.
(002)ListingsThree pieces a row, watches on black, a second photo on hover and pages that fade into each other.
(003)EnquiriesAn enquiry button on every piece without a price, with the form already filled in.
(004)AppointmentsA booking form for wedding rings, crosses and bespoke pieces, from the boutique’s real opening hours.
(005)TrackingGA4, Google Ads, Meta and Merchant Center fixed, with a cookie banner and Consent Mode v2.
Next case(09/09)
Chez Art
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