Case study
(02/09)NOBACCO
Sector
Vaping e-commerce, highly regulated
Since
November 2024, ongoing
Services
Email, SMS, social, blog, GA4 analysis, growth strategy
Constraint
No paid ads
The brief
Paid ads are off limits in this category. So we built growth on the channels the brand owns.
Of every 100 product viewers
100
view a product
Product view100Start
Add to cart45~45%
Checkout20~44%
Purchase8~40%
Stage rates from GA4, counts rounded.
Email, 2024Email, 2025
Share of online revenue
~2.7%~3.7%Average email order value
€38 to €46€58.70Role
RetentionHigh-intent traffic70.48%
Engagement rate, with zero paid ads
45,000
Email recipients
+26.45%
Longer sessions from email traffic
+19.78%
Engagement time per session, site-wide
The site, live
nobacco.gr ↗nobacco.gr
The work.(08)
What we did
(001)Email & SMSAutomated flows that welcome and win back, product newsletters and SMS for launches and offers.
(002)SocialLinkedIn, Instagram, Facebook and TikTok, each with its own job, inside strict content rules.
(003)ContentBlog posts and campaigns like the 30 Days Challenge.
(004)GA4 analysisBehaviour data drives every next decision on the funnel.
Next case(03/09)
BPN Rentals
Case study
(02/09)NOBACCO
Sector
Vaping e-commerce, highly regulated
Since
November 2024, ongoing
Services
Email, SMS, social, blog, GA4 analysis, growth strategy
Constraint
No paid ads
The brief
Paid ads are off limits in this category. So we built growth on the channels the brand owns.
Of every 100 product viewers
100
view a product
Product view100Start
Add to cart45~45%
Checkout20~44%
Purchase8~40%
Stage rates from GA4, counts rounded.
Email, 2024Email, 2025
Share of online revenue
~2.7%~3.7%Average email order value
€38 to €46€58.70Role
RetentionHigh-intent traffic70.48%
Engagement rate, with zero paid ads
45,000
Email recipients
+26.45%
Longer sessions from email traffic
+19.78%
Engagement time per session, site-wide
The site, live
nobacco.gr ↗nobacco.gr
The work.(08)
What we did
(001)Email & SMSAutomated flows that welcome and win back, product newsletters and SMS for launches and offers.
(002)SocialLinkedIn, Instagram, Facebook and TikTok, each with its own job, inside strict content rules.
(003)ContentBlog posts and campaigns like the 30 Days Challenge.
(004)GA4 analysisBehaviour data drives every next decision on the funnel.
Next case(03/09)
BPN Rentals
Case study
(02/09)NOBACCO
Sector
Vaping e-commerce, highly regulated
Since
November 2024, ongoing
Services
Email, SMS, social, blog, GA4 analysis, growth strategy
Constraint
No paid ads
The brief
Paid ads are off limits in this category. So we built growth on the channels the brand owns.
Of every 100 product viewers
100
view a product
Product view100Start
Add to cart45~45%
Checkout20~44%
Purchase8~40%
Stage rates from GA4, counts rounded.
Email, 2024Email, 2025
Share of online revenue
~2.7%~3.7%Average email order value
€38 to €46€58.70Role
RetentionHigh-intent traffic70.48%
Engagement rate, with zero paid ads
45,000
Email recipients
+26.45%
Longer sessions from email traffic
+19.78%
Engagement time per session, site-wide
The site, live
nobacco.gr ↗nobacco.gr
The work.(08)
What we did
(001)Email & SMSAutomated flows that welcome and win back, product newsletters and SMS for launches and offers.
(002)SocialLinkedIn, Instagram, Facebook and TikTok, each with its own job, inside strict content rules.
(003)ContentBlog posts and campaigns like the 30 Days Challenge.
(004)GA4 analysisBehaviour data drives every next decision on the funnel.
Next case(03/09)
BPN Rentals
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