Nobacco operates in one of the most restricted advertising environments in Greece. With paid media options severely limited, we built a growth engine through owned channels, turning email, SMS and organic social into the brand's primary revenue drivers.
The challenge
NOBACCO operates in one of the most restricted eCommerce categories in Greece. Paid advertising is not an option. Direct product promotion is off limits. And content restrictions around visible product usage continue to tighten.
Growth had to be built on what was actually available:
Owned channels
Organic reach
Conversion efficiency, not paid acquisition
Our approach
We turned owned media into a measurable performance engine.
Rather than chasing volume, we focused on quality at every stage of the funnel. Content strategy was adapted to work within platform and industry restrictions. Email marketing was developed into a primary revenue-support channel. GA4 behavioural data drove continuous optimisation. Every decision was tied to funnel efficiency, not vanity metrics.
Website performance
Based on the selected period:
Conversion funnel efficiency
From user interaction to purchase:
A strong, well-retained funnel for a highly restricted category.
Email marketing
Email performance evolution
Email-driven traffic showed:
Revenue contribution
Email marketing contributed ~4% of total online revenue,
acting as a consistent conversion-support and retention channel rather than a one-off sales driver.
View selected social media work of our clients
