In Google Analytics 4 (GA4) you can manually tag the destination URLs in your ads with UTM parameters to collect a basic set of traffic-source dimensions:
Parameter & Dimension
1) utm_source
Source
First user source
Session source
2) utm_medium
Medium
First user medium
Session medium
3) utm_campaign
Campaign
First user campaign
Session campaign
4) utm_term
Manual term
Session manual term
First user manual term
5) utm_content
Manual ad content
Session manual ad content
First user manual ad content
6) utm_source_platform
Source platform
Session source platform
First user source platform
7) utm_creative_format
Creative format
Session creative format
First user creative format
8) utm_marketing_tactic
Marketing tactic
Session marketing tactic
First user marketing tactic
When you use manual tagging, you provide the value for each parameter in your destination URL, for example:
http://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=thecommerce
You can use the several URL builders to construct your URLs.
Google’s URL builder is here.
