Is Your Website Ready for Google Consent Mode V2?

google consent mode v2

Is Your Website Ready for Google Consent Mode V2? One key update for businesses operating in the European Economic Area (EEA) is Google Consent Mode V2.

What is Google Consent Mode V2?

This updated framework helps advertisers comply with EEA user consent requirements for online advertising. It essentially allows you to adjust how Google tags (like those used for Google Ads and Analytics) function based on user consent for cookies.

Why is Consent Mode V2 Important?

Here’s why you should care:

Compliance: By March 2024, advertisers in the EEA (or targeting EEA traffic) need to implement Consent Mode V2 to ensure they’re gathering consent for ad personalization and remarketing.

Data-Driven Decisions: Even with users who decline cookies, Consent Mode V2 lets you collect signals for conversion modeling and improve campaign measurement.

Continued Functionality: Without Consent Mode V2, you risk losing access to valuable Google ad features.

What do you need to do?

The steps depend on your current setup:

No Consent Mode: If you haven’t implemented consent mode at all, you’ll need to choose between basic and advanced options (consult a developer for specifics).

Existing Consent Mode: If you already use Consent Mode but don’t rely on personalized advertising, you’re likely good to go.

Existing Consent Mode with Personalized Ads: If you use a Google-certified consent management platform (CMP), it might automatically update.
Otherwise, you’ll need to manually implement Consent Mode V2.

Partnering for Success

Implementing Consent Mode V2 doesn’t have to be a solo act. Google has a network of certified Consent Management Platform (CMP) partners who can simplify the process. These partners offer CMP solutions that integrate seamlessly with Google Tag Manager and Consent Mode V2.

Here’s how a Google CMP partner can benefit you:

Streamlined Implementation: Their CMPs are designed to work smoothly with Google products, making setup and ongoing management easier.

Technical Expertise: They have the technical know-how to ensure your CMP is configured correctly for Consent Mode V2.

Compliance Guidance: They can provide guidance on best practices for user consent collection and management.


Need Help?
We can help you navigate the process and ensure your website remains compliant.
By taking action now, you can ensure your campaigns continue to reach the right audience and deliver optimal results.